The Joy, Thrill, Pain, and Value of Learning
The drowning victim lay lifeless on the bottom of the pool in deep water. That was terrifying enough as it was. But even more terrifying was this: it was up to me to save them. Using the “stride jump” I’d been trained on, I entered the water without submerging, and, leaving my rescue tube on […]
Take Charge of the Pre-Commercial Promise.
A misnamed disease. A passionate group of people living with the disease. A potentially lifesaving therapy. An organization on the cusp of transformational change. If you’re reading this, we share a fascination with the promise and potential of the pre-commercial space. Nowhere is there greater opportunity to make the crucial decisions that can build your […]
The Challenges of EAP Communications
If your pre-commercial organization is planning or executing access programs for an investigational product, you’re taking a powerful, ethical, and respectful approach to demonstrating your commitment to patient communities. But access programs for investigational products represent a classic philosophical challenge: how do we balance the needs of an individual versus the needs of the population […]
Market Shaping and Staffing Commercial Pre-Launch
It has to be difficult for a CEO or CFO to devote resources to commercializing a therapy when approval is still uncertain and far away. PRE sat down with Chris at Life Science Marketing Radio to talk about the activities that make these launches successful and who is brought on to make it happen. Key […]
Who are you? And why does it matter?
If you’re moving an early-stage asset through the clinic, the idea of “telling your corporate story” may seem like marketing-ese. Or worse, it may feel like a waste of time and capital dreamed up by consultants (present company excepted, of course). You may have hand-picked everyone around you, and your research, experience, and leadership may […]
Is Your Company Commercial Ready?
“The CEO walked in. The first thing he said was, ‘Glad you’re here. We need new business cards.’” As a commercial leader in a clinical stage biopharma company, you face multiple challenges. What choices will you make to help your product move through clinical trials? How will you structure outreach to critical audiences? How can […]
Always Get the Worm
The old 17th century phrase “the early bird catches the worm” typically means the person who arrives early seizes an opportunity they might otherwise miss out on. Biopharma organizations certainly can miss opportunities, like all those late birds, when the trigger to start hiring and thinking from a commercial perspective is gated by their clinical […]
How soon is now?
The commercial planning process in the pharmaceutical industry is conventionally seen as a time-intensive, budget-eating commitment with little return on investment. The fact is, the process doesn’t need to be a process at all. Ideally, commercial planning begins with critical questions, whose answers quickly, efficiently, and clearly provide you with clear pathways to success, adding […]
Search and Employ
Recruiting and retaining employees is hard enough in normal times. But these are not normal times in the life science industry. Demand for talent is at an all-time high; job seekers with unique skill sets, especially in clinical roles, may receive multiple offers should they decide to test the market. Delays in hiring not only […]