The Joy, Thrill, Pain, and Value of Learning
The drowning victim lay lifeless on the bottom of the pool in deep water. That was terrifying enough as it was. But even more terrifying was this: it was up to me to save them. Using the “stride jump” I’d been trained on, I entered the water without submerging, and, leaving my rescue tube on […]
Take Charge of the Pre-Commercial Promise.
A misnamed disease. A passionate group of people living with the disease. A potentially lifesaving therapy. An organization on the cusp of transformational change. If you’re reading this, we share a fascination with the promise and potential of the pre-commercial space. Nowhere is there greater opportunity to make the crucial decisions that can build your […]
Market Shaping and Staffing Commercial Pre-Launch
It has to be difficult for a CEO or CFO to devote resources to commercializing a therapy when approval is still uncertain and far away. PRE sat down with Chris at Life Science Marketing Radio to talk about the activities that make these launches successful and who is brought on to make it happen. Key […]
Always Get the Worm
The old 17th century phrase “the early bird catches the worm” typically means the person who arrives early seizes an opportunity they might otherwise miss out on. Biopharma organizations certainly can miss opportunities, like all those late birds, when the trigger to start hiring and thinking from a commercial perspective is gated by their clinical […]
The Time is Now to Own Your Disease Space
On the morning of March 17, 2020, I arrived in Boston having just returned from skiing in Calgary, Canada. Knowing COVID was advancing at epidemic levels throughout the country, I felt like I had no choice but to get on a plane and come home. Before leaving, my wife and I had secured a couple […]
Tell Me About Your Tattoo
What about the patient? At one point in time in the life science commercial leader’s world, the voices of patients, families, and advocacy communities went unheard. Patients, the individuals for whom manufacturing companies work tirelessly to develop medicines for, played a limited role in the commercial picture, as the focus of the planning efforts rested […]
How soon is now?
The commercial planning process in the pharmaceutical industry is conventionally seen as a time-intensive, budget-eating commitment with little return on investment. The fact is, the process doesn’t need to be a process at all. Ideally, commercial planning begins with critical questions, whose answers quickly, efficiently, and clearly provide you with clear pathways to success, adding […]