The Joy, Thrill, Pain, and Value of Learning
The drowning victim lay lifeless on the bottom of the pool in deep water. That was terrifying enough as it was. But even more terrifying was this: it was up to me to save them. Using the “stride jump” I’d been trained on, I entered the water without submerging, and, leaving my rescue tube on […]
The Challenges of EAP Communications
If your pre-commercial organization is planning or executing access programs for an investigational product, you’re taking a powerful, ethical, and respectful approach to demonstrating your commitment to patient communities. But access programs for investigational products represent a classic philosophical challenge: how do we balance the needs of an individual versus the needs of the population […]
Market Shaping and Staffing Commercial Pre-Launch
It has to be difficult for a CEO or CFO to devote resources to commercializing a therapy when approval is still uncertain and far away. PRE sat down with Chris at Life Science Marketing Radio to talk about the activities that make these launches successful and who is brought on to make it happen. Key […]
Always Get the Worm
The old 17th century phrase “the early bird catches the worm” typically means the person who arrives early seizes an opportunity they might otherwise miss out on. Biopharma organizations certainly can miss opportunities, like all those late birds, when the trigger to start hiring and thinking from a commercial perspective is gated by their clinical […]
Tell Me About Your Tattoo
What about the patient? At one point in time in the life science commercial leader’s world, the voices of patients, families, and advocacy communities went unheard. Patients, the individuals for whom manufacturing companies work tirelessly to develop medicines for, played a limited role in the commercial picture, as the focus of the planning efforts rested […]