The Joy, Thrill, Pain, and Value of Learning
The drowning victim lay lifeless on the bottom of the pool in deep water. That was terrifying enough as it was. But even more terrifying was this: it was up to me to save them. Using the “stride jump” I’d been trained on, I entered the water without submerging, and, leaving my rescue tube on […]
Take Charge of the Pre-Commercial Promise.
A misnamed disease. A passionate group of people living with the disease. A potentially lifesaving therapy. An organization on the cusp of transformational change. If you’re reading this, we share a fascination with the promise and potential of the pre-commercial space. Nowhere is there greater opportunity to make the crucial decisions that can build your […]
The Challenges of EAP Communications
If your pre-commercial organization is planning or executing access programs for an investigational product, you’re taking a powerful, ethical, and respectful approach to demonstrating your commitment to patient communities. But access programs for investigational products represent a classic philosophical challenge: how do we balance the needs of an individual versus the needs of the population […]
Market Shaping and Staffing Commercial Pre-Launch
It has to be difficult for a CEO or CFO to devote resources to commercializing a therapy when approval is still uncertain and far away. PRE sat down with Chris at Life Science Marketing Radio to talk about the activities that make these launches successful and who is brought on to make it happen. Key […]
Always Get the Worm
The old 17th century phrase “the early bird catches the worm” typically means the person who arrives early seizes an opportunity they might otherwise miss out on. Biopharma organizations certainly can miss opportunities, like all those late birds, when the trigger to start hiring and thinking from a commercial perspective is gated by their clinical […]
Getting your TPP on target
Failure to launch Several years ago, the Harvard Business School professor and author Clayton Christensen presented a dramatic and sobering fact: 80% of product launches fail. Christensen, whose theory of innovative disruption influenced countless tech and Fortune 500 companies, was not referring to the pharmaceutical industry—but he could have been. A 2020 study in PharmExec.com […]
Overcoming fear of the unknown
New technology product launch A product launch is intended to solve an identified problem. The product’s technology is essentially the enabler. Preparing for the launch of a new therapeutic is no simple or small task. But, if your therapeutic is also a disruptive new technology, the approach is even more complex. The novel technology, your […]